AuthorSmart: Marketing to the Niche Reader

Description:Not every book is a potential beach read for the average reader. Many books have a narrowly targeted audience based on academic interests, profession or industry, unusual life experiences or passionate hobby. Broad-spectrum PR wastes time and money when you need to reach the Niche Reader. This class shows you how to find and connect with the people most likely to buy and recommend your book.

Gail is a writer of fiction and non-fiction, and both her fiction and non-fiction books target niche readers, so she lives her own advice. She has spent 25 years helping others market effectively to highly targeted audiences, with great success. Targeted PR and marketing directly to the best prospects will save you time, effort, money and frustration, and yield much better results than a scattershot method.

Instructor: Gail Z. Martin

Class Date and Time: Tuesday, May 18, 2010; 1:00 p.m. eastern

Cost: $39 for live class.
Prepay for audio recording and any presentation materials $49.