What is your Marketing Plan for your business?

Oh, you don't think you need a marketing plan?

Do you have any ezine articles, blog posts, sales pages, marketing emails, webpage copy, potential client responses, or anything else to write?

Do you have any classes, products, or programs you would like to launch?

Yeah, you need a marketing plan!

This whole idea of a marketing plan came about as I started planning for classes and programs I was offering back in 2012. Just January through March, I was offering two new teleclasses, a new 15-day writing program, a re-run of Ready, Set, Write from Your Soul, and my monthly Just Write! Virtual Workshops.

And it's not just as easy as "build it and they will come." See, it's the "building" that takes effort and time.

• Sales pages
• Thank-you pages
• Thank-you emails
• Campaign emails
• Social media updates
• Affiliate promotional materials

For. Each. Class. Or. Program.

Yikes.

And let's not forget my regular ezine and all the blog posts I was "supposed" to be writing. Oh yeah, and other marketing ideas, like webinars and video scripts on a big to-do list, but didn't have any timelines associated with them.

Another yikes.

So, for my own sanity, I developed the Create Your 2013 Marketing Plan for Your Business tool. This way I was able to plan each program and class (so I wasn't starting three new classes in one month), and the marketing campaign for each. Then, add in "regular" writing tasks like blog posts and ezine articles, as well as a place to capture other marketing ideas, and I had myself a 2013 Marketing Plan for My Business!

How would you like to Create YOUR 2013 Marketing Plan for Your Business?

For $27, you get

• the Create Your 2013 Marketing Plan For Your Business tool that you can print out and keep it by your side (I do!)
• the recorded audio of a teleclass I led on how to use the tool
• access to actual Q&A around writing and marketing
• free annual updates to the Create Your Marketing Plan tool - that means when I come out with the 2014 version, you'll get it - free!

What will you be able to do as a result of the Create Your 2013 Writing Plan for Your Business system?

• Have a plan that is well thought-out, instead of "I should offer a teleclass - tomorrow! Let's see... what do I need to write?"
• Have a step-by-step marketing process for every program or product you want to launch in 2013
• Strategize how you want to connect with your community and target market, instead of off-the-cuff or as-you-think-about-it kind of writing you might have been doing
• Know how you're going to make the 2013 Writing Plan work for YOU (in other words, actually use the thing!)
• Confidently do all the writing and marketing needed for your business in 2013 as well as plan for new ideas (the FUN part of running your own business!)

If you'd like to start or continue 2013 strong, with your entire year planned out (as much as you can, anyway), and all the support writing pieces to boot, then you won't want to miss this class!

I will confess that I use this tool ALL the time. I print it out and bring it with me everywhere I go, especially those creative planning outings at Starbucks or if I'm traveling. I use it to plan my promotions and to jot down ideas for my ezine, new products, and other writing to-do's.

It's become essential to running my business! And it's made a huge difference in my ability to plan and not feel like I'm running around like a chicken with its head cut off when it comes to marketing my programs and products.

Still not convinced?

Take a look at the mini video series I created to explain why you want a Marketing Plan and how EASY it is to create - and use - one!

Create Your Marketing Plan Tip #1 - The first step in planning all your marketing starts with a simple calendar. (See? Not hard at all!)

Create Your Marketing Plan Tip #2 - A plan is a little more than just plugging dates into a calendar, although that's a great first step. The second tip is managing ALL the pieces of your marketing so that you don't go crazy trying to keep it all in your head.

Create Your Marketing Plan Tip #3 - To make a plan workable - and to even WANT to do the work - you need four essential ingredients: Persistent, Love, Action, and Notice. Watch the video below and find out how these four steps are integral to your marketing.